Our Story

I didn’t set out to change the world. I set out to make the worst shirts possible.

In 2010, in a rainy corner of Seattle, I started designing offensive, weird, and cursed shirts for my own entertainment, slowly turning them into a small side hustle through consignment shops that didn’t know any better. At the time, my main work was custom screen printing for church camps and sports teams, so making horrible, offensive shirts felt like a natural way to balance things out.

After a few failed businesses, including a frozen yogurt stand in Costa Rica, it became clear this was the only bad idea worth sticking with.

So I ignored it for a decade.

In 2020, after nothing else really worked, I came back to the same terrible idea. It was still a bad idea, just slightly better than everything else.

And somehow, this time, it stuck.